trend alert: Manifestation

Welcome to the new section of my blog where I am going to predict and talk about new and exciting trends! As an advertising student at BU, I have been taught that it is extremely important for individuals in this industry to have a strong sense of what people are talking about and spending their money on. Every month I plan to write a review of topics that I am seeing a lot of people engaging in on social media and then adding my take on them. For my first blog post of this genre, I am going to be talking about the concept of manifestation. Not only am I seeing this concept all over my Tik Tok, Instagram, and Twitter feed, but I am also seeing well known brands use it in their advertisements and social media content as well.

For those of you who are unfamiliar with the spiritual concept of manifestation, it is the act of speaking something tangible into existence with the hope that it will come true. The concept is very similar to the Law of Attraction which is the idea that “like attracts like.” From my understanding, to manifest something you say out loud what you want for yourself and what you want to achieve with the intention of it happening. Obviously, if you say “I will have a million dollars tomorrow” and do absolutely nothing to make that happen, it won’t. But, if you are already working towards a goal and you say it out loud; the universe might bless you and make your manifestations turn into your reality. 

On Tik Tok, I am seeing so many creators getting millions of views and thousands of likes about how to do it and how it has worked for them. Not going to lie, I have participated in this trend too through the use of affirmations. A few examples of my favorite affirmations that I have been manifesting are, “I will secure that summer internship by April..” or “I have the freedom and power to create the life I desire…” or “Everything I want is on its way to me. Everything I need is already within me…” You can get as vague or as specific as you want, but according to Tik Tok, the more specific the better. 

High-end fashion brands like Gucci are also talking about and playing on this trend by incorporating it into their marketing. Recently Gucci just sent out an advertisement via email where the subject line was “Manifesting Your New Gucci 2021 Look.” When a huge brand like Gucci starts adding to the conversation, it is a sign that the topic at hand is trending. 

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Another popular brand called the Mayfair Group, which has 425k followers on Instagram and is known for their inspirational graphic design based Instagram and Tik Tok posts, is also pushing a lot of content that revolves around the concept of manifestation. Most of their manifestation content is based on having the intention to become the best version of yourself, which I think is positively adding to the conversation. It is very interesting that as a creative PR agency their content revolves around trends and they are receiving engagement on their posts about manifestation because people are genuinely interested in the topic. 
​I believe the concept of manifestation is trending and is being talked about so much right now is because of the current state of the world. Right now COVID-19 has caused people to feel like they aren’t in control of what is going on around them and they have become attracted to the idea of the universe taking the wheel. Although my reasoning behind why manifestation is trending sounds a bit pessimistic, there is something comforting in the thought that the universe will send what is yours your way. 

Good luck with your own manifestations and I hope they come true! ​
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