Real Food That's Real New York
FreshDirect, a grocery delivery service in New York City, tasked RPA with creating their latest campaign: Real Food That’s Real New York. We leaned into the quirky personalities of New Yorkers to highlight how FreshDirect saves customers precious time while delivering fresh food. The campaign features a jump roper oblivious to his downstairs neighbor, an overworked finance bro, and an obsessed dog mom.
Streaming :30
"Jump Roper"
Social :06
Social Stills
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Creative Director: Adam Lowry
Art Directors: Tanus Yoder and Mara Conway
Copywriters: Olivia Strauss and Mat Topolewski
Producer: Sabrina DeLuca
Art Directors: Tanus Yoder and Mara Conway
Copywriters: Olivia Strauss and Mat Topolewski
Producer: Sabrina DeLuca