Real Food That's Real New York

FreshDirect, a grocery delivery service in New York City, tasked RPA with creating their latest campaign: Real Food That’s Real New York. We leaned into the quirky personalities of New Yorkers to highlight how FreshDirect saves customers precious time while delivering fresh food. The campaign features a jump roper oblivious to his downstairs neighbor, an overworked finance bro, and an obsessed dog mom.​

featured in:

Little Black Book: "​FreshDirect Captures the Spirit of New Yorkers in Campaign from RPA"
Ad Age: "FreshDirect's new ads target NYC's health-conscious millenials"

Streaming :30

"Jump Roper"

Social :06

Social Stills 

Creative Director: Adam Lowry
​Art Directors: Tanus Yoder and Mara Conway
Copywriters: Olivia Strauss and Mat Topolewski
Producer: Sabrina DeLuca

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