Honda: The Prologue
We were asked to launch Honda’s first EV SUV on social, in a smart and surprising way, reinforcing the
brand’s innovative identity. So, we created 5 platform-first videos, a Reddit Megapost, and stills to introduce
the Prologue as the family ride, electrified.
brand’s innovative identity. So, we created 5 platform-first videos, a Reddit Megapost, and stills to introduce
the Prologue as the family ride, electrified.
Meta
Drove 314M+ impressions and nearly 15M video completions
:15
:06
|
|
|
Delivered 93.8M impressions and nearly 4M video completions
:15
:15
|
|
|
Megapost drove 77K+ site visits and a 1.07% engagement rate
:15
Delivered 24.7M impressions
:15
Snapchat
Snapchat Multiformat Delivery generated 32.4M impressions
Delivered 133K+ video completions
Delivered 133K+ video completions
Creative Directors: Celine Faledam and Ken Pappanduros
Art Directors: Tanus Yoder and Aimee Hernandez
Copywriters: Olivia Strauss and Morgan Willets
Directors: Nate Robinson, Erica Poat, and Cheyenne Miller
Producers: Dan Sundquist and Alexandra Herstik
Art Directors: Tanus Yoder and Aimee Hernandez
Copywriters: Olivia Strauss and Morgan Willets
Directors: Nate Robinson, Erica Poat, and Cheyenne Miller
Producers: Dan Sundquist and Alexandra Herstik