The Brand:

• IQ Bars are keto, vegan, clean ingredient protein bars packed with 6 nutrients all proven to stimulate the brain ​

The Campaign:

• ​Text messages will be sent throughout the day to individuals that subscribe to keep them engaged during their workday​

Target Audience:

• Middle age working men and women 20-35 years
• Located in urban areas, specifically in financial districts ​

Motivate Me

Out of home

Text Messages