The Brand
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The campaign
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Target Audience
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Lifetimes of Levis
More about the campaign
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:60 Video Spot
Visual starts with imagery of a vintage store and woman and child looking through the jeans rack
VO: In the land of the used and the left behind lives hope. A hope that what has been abandoned can be resurrected for the next lifetime. Visual transitions to scenes of wildfires burning nature and large factories emitting smoke and pollution VO: Mother Nature urgently needs us to change. That begins with rethinking our own nature to minimize the harmful impact of the fashion industry. Together, we can rewear to repair. Visual ends with woman and child walking out of the vintage store while wearing Levi jeans holding hands VO: We want our jeans to live multiple lifetimes, so future generations can live their lifetimes. Let's give ‘thanks I thrifted it’ a whole new meaning. |
Depop Collaboration
- Announcement on Instagram
- Promotes sustainability and the idea of circular fashion
- Depop Survey: 90% of Gen-Z surveyed are actively trying to live more sustainably with an interest in fashion as a way to do so.