I was a lead creative responsible for concepting and writing social-first content across Meta and Pinterest. The work focused on audience-first storytelling tailored to each platform’s native behaviors to drive engagement, shares, and saves.
The Results:
Meta Reels consistently outperformed benchmarks, with top-performing content reaching engagement rates up to 3.69%.
Drove a 155% YoY increase in Pinterest engagement rate through search-led, intent-driven creative.
Produced top-performing Pinterest content achieving engagement rates up to 13.3% through seasonal, lifestyle-focused storytelling.
The Results:
Meta Reels consistently outperformed benchmarks, with top-performing content reaching engagement rates up to 3.69%.
Drove a 155% YoY increase in Pinterest engagement rate through search-led, intent-driven creative.
Produced top-performing Pinterest content achieving engagement rates up to 13.3% through seasonal, lifestyle-focused storytelling.
Instagram Reels
Post Copy:
Did I mention the quality of my naps has also skyrocketed? 📈
Did I mention the quality of my naps has also skyrocketed? 📈
Post Copy:
“The best nap I’ve ever had.” – Every Finley Recliner owner everywhere.
“The best nap I’ve ever had.” – Every Finley Recliner owner everywhere.
Post Copy:
Send this to the one person you want to spend your Sunday with.
Send this to the one person you want to spend your Sunday with.
Post Copy:
It's beginning to look a lot like I'll be relaxing here on the Palmer Sectional all holiday long.
It's beginning to look a lot like I'll be relaxing here on the Palmer Sectional all holiday long.
Post Copy:
Mystery solved. Now you know who’s been finishing episodes of your show before you’ve been able to
watch them. 😂 🎄
Mystery solved. Now you know who’s been finishing episodes of your show before you’ve been able to
watch them. 😂 🎄
Post Copy:
Santa, if you’re reading this, feel free to put your feet up and treat yourself to a recliner cookie. Just don’t forget to swap the boots for slippers. 🎅
Santa, if you’re reading this, feel free to put your feet up and treat yourself to a recliner cookie. Just don’t forget to swap the boots for slippers. 🎅
Post Copy:
The time between Christmas and NYE feels different because we’ve got nowhere to be but reclined and cuddled up on this sectional.
The time between Christmas and NYE feels different because we’ve got nowhere to be but reclined and cuddled up on this sectional.
Post Copy;
The ghost in your living room has a scary-good eye for design. 👀
The ghost in your living room has a scary-good eye for design. 👀
Post copy:
Catch me sitting here every Sunday until February. 🏈
Catch me sitting here every Sunday until February. 🏈
Post Copy:
Carve out some me time this month. 🎃
Carve out some me time this month. 🎃
Static INstagram Posts
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Description Copy:
Accent the Palmer Sectional with soft blankets and plushy pillows to add that homey, lived-in feel.
Accent the Palmer Sectional with soft blankets and plushy pillows to add that homey, lived-in feel.
Title:
Add Useful Storage to Your Space
Description:
Everything has a home with subtle storage. These pieces are not only stylish, but also multifunctional
and offer great storage solutions for whatever you need to stash.
Add Useful Storage to Your Space
Description:
Everything has a home with subtle storage. These pieces are not only stylish, but also multifunctional
and offer great storage solutions for whatever you need to stash.
Title:
Christmas Spirit Complements Chic Design
Description:
It’s finally time to dust off that holiday decorations box! Explore all the ways you can spread Christmas
cheer around the casual comfort of the Palmer Sectional and Recliner.
Christmas Spirit Complements Chic Design
Description:
It’s finally time to dust off that holiday decorations box! Explore all the ways you can spread Christmas
cheer around the casual comfort of the Palmer Sectional and Recliner.
Pinterest Board
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Idea Pin
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Creative Director: Ariel Shukert
Art Director: Tanus Yoder
Copywriter: Olivia Strauss
Art Director: Tanus Yoder
Copywriter: Olivia Strauss