On a Mission
When customers shop for a Honda pre-owned vehicle, they embark on a mission to find their perfect Honda. They navigate this exciting journey with the help of their trusted guide, the Honda salesperson.
We captured how HondaTrue empowers buyers to approach the pre-owned purchasing journey with excitement and confidence. Mixing footage of the customer purchasing journey at the dealership and action-packed running footage, we brought to life the range of HondaTrue programs and their benefits through a cinematic lens.
We captured how HondaTrue empowers buyers to approach the pre-owned purchasing journey with excitement and confidence. Mixing footage of the customer purchasing journey at the dealership and action-packed running footage, we brought to life the range of HondaTrue programs and their benefits through a cinematic lens.
broadcast :30
Brand
Broadcast :15 Videos
HondaTrue Certified
HondaTrue Used
HondaTrue EV
HondaTrue Lease
Director: Seyi Peter-Thomas
Production Company: Station Film
Creative Director: Marlon Hernandez
Art Director: Tanus Yoder
Copywriter: Olivia Strauss
Producers: Cami Ramseyer and Jenn Pearse
Production Company: Station Film
Creative Director: Marlon Hernandez
Art Director: Tanus Yoder
Copywriter: Olivia Strauss
Producers: Cami Ramseyer and Jenn Pearse
Influencer Partnerships
During Phase 2 of the "On a Mission" campaign, we collaborated with four creators: Mobile Mama who appeals to parents; Garner Ted, known as the expert "car guy"; Sukatu Patel, the trusted financial advisor; and Aria Kim, the Gen Z tech expert. Each serves as a trusted guide to their audience—just like our Honda salesperson in the broadcast spots.
Influencer Agency Partner: HireInfluence
Creative Director: Marlon Hernandez
Art Director: Tanus Yoder
Copywriter: Olivia Strauss
Producers: Dan Sundquist
Creative Director: Marlon Hernandez
Art Director: Tanus Yoder
Copywriter: Olivia Strauss
Producers: Dan Sundquist