On a Mission
When customers shop for a Honda pre-owned vehicle, they embark on a mission to find their perfect Honda. They navigate this exciting journey with the help of their trusted guide, the Honda salesperson.
Influencer Partnerships
We collaborated with four creators: Mobile Mama who appeals to parents; Garner Ted, known as the expert "car guy"; Sukatu Patel, the trusted financial advisor; and Aria Kim, the Gen Z tech expert. Each serves as a trusted guide to their audience—just like our Honda salesperson in the broadcast spots.
THE RESULTS
Drove 37.5M+ paid impressions across TikTok and Meta
Generated 11.3M+ video views
Earned 11.6K organic engagements with a 2.81% engagement rate (+12% to +87% above benchmark)
Delivered 137.9K total clicks across paid social
Achieved a 54.6% video view rate on Meta
Drove 37.5M+ paid impressions across TikTok and Meta
Generated 11.3M+ video views
Earned 11.6K organic engagements with a 2.81% engagement rate (+12% to +87% above benchmark)
Delivered 137.9K total clicks across paid social
Achieved a 54.6% video view rate on Meta
Influencer Agency Partner: HireInfluence
broadcast :30
For broadcast, we captured how HondaTrue empowers buyers to approach the pre-owned purchasing journey with excitement and confidence. Mixing footage of the customer purchasing journey at the dealership and action-packed running footage, we brought to life the range of HondaTrue programs and their benefits through a cinematic lens.
Brand
Broadcast :15 Videos
HondaTrue Certified
HondaTrue Used
HondaTrue EV
HondaTrue Lease
Director: Seyi Peter-Thomas
Production Company: Station Film
Creative Director: Marlon Hernandez
Art Director: Tanus Yoder
Copywriter: Olivia Strauss
Producers: Cami Ramseyer and Jenn Pearse
Production Company: Station Film
Creative Director: Marlon Hernandez
Art Director: Tanus Yoder
Copywriter: Olivia Strauss
Producers: Cami Ramseyer and Jenn Pearse